About Me
Highly proficient in Adobe Creative Suite, with a strong focus on marketing design, conceptual thinking, typography, and comprehensive design skills. My diverse portfolio includes projects such as Google Ads, social media content, email campaigns, banner ads, photo editing, infographics, websites, presentations, logos, brand guidelines, and various print media, including brochures, posters, and flyers.
I successfully assisted marketing and graphic designs for the launch of a brand-new hotel, a dispensary, and a high-end Italian restaurant located in a golf club in New Jersey, demonstrating my expertise in delivering impactful visual solutions for high-profile projects.
Driven by a passion for visual storytelling, I consistently craft innovative and engaging designs that resonate with audiences and reinforce strong brand identities.
Work Experience
June 2019 - Present
Part-Time
Graphic Design Freelancer
Works with clients across industries including restaurant, manufacturing, education, and apparel to develop marketing strategies. Designed creative materials and established brand direction to effectively market each business. Developed cohesive and visually appealing branding for the restaurant industry, collaborating with owners to revamp brand elements such as logos, menus, and social media campaigns. Promote businesses across multiple channels, including physical menus, flyers, and digital platforms. Designed a logo for a client's new educational business, incorporating industry research and client-provided ideas and images, resulting in a final design that exceeded client expectations.
Jan 2022 - June 2024
Full-Time
Graphic Design Specialist at
The Lahn Hospitality
Created graphic contents for the launch of a hospitality business and the introduction of a new dispensary line. Assisted in developing a holiday sales campaign that contributed to a 5% annual sales increase by creating diverse graphic media across multiple platforms, including merchandise such as t-shirts and bottles, as well as billboards and social media content. Multiple billboard designs were successfully displayed throughout the Northeast region, including Philadelphia and New Jersey. Coordinated the operations team during the filming of a variety TV show The Real Housewives of New Jersey, where I also took on a supporting role as needed. Additionally, I led and managed photography for large-scale events with over 300 guests, including corporate functions, grand openings for a dispensary and a hotel, as well as news interviews.
Feb 2021 - Jan 2022
Full-Time
Graphic
& Package Designer at C.A.C. CHINA
Designed marketing and advertising materials, including catalogs, brochures, web pages, logos, and signs. Developed product packaging such as master/inner boxes, bags, sleeves, hangtags, and stickers, ensuring alignment with the marketing team's desired theme and tone. Managed product photography and photo retouching for new product launches using Photoshop.
June 2020 - Aug 2020
Internship
Graphic Designer
Royal Truck & Equipment, Inc.
Worked closely with the marketing team to create materials for promotional, marketing, sales and advertising campaigns. Redesigned the brand guidelines and monthly newsletter to create a more modern and cohesive visual identity, ensuring consistency across all materials. Led the visual and creative direction for our end project, developing a comprehensive plan for the company's end-of-year trade show. Designed all banners, floor plans using SketchUp, business cards, logos, merchandise giveaways, and social media posts. Presented the final concept to the team and CEO, receiving high praise for the outstanding results.
Feb 2020 - May 2020
Internship
Graphic Designer at
InLiquid Art + Design
Assisted with the production of promotional and exhibition support materials. Gained knowledge of graphics production in the setting and exhibition promotion.
Feb 2018 - July 2019
Part-Time
Junior Graphic Designer at 96andX Agency
Developed and crafted multimedia content for Obermayer’s social media platforms and advertising campaigns. Developed brand guides, flyers, business cards, and advertisements to deliver cohesive and impactful branding for clients. Collaborated closely with clients to gather essential insights, ensuring the creation of content aligned with their vision.
Skills & Software
Adobe Creative Suite (Illustrator, Photoshop, InDesign & Lightroom)
Website Design
Digital Advertising
Package Design
Branding
Brand Identity
HTML
Email Design
Logo Design
Photography
Wordpress
Figma
Social Media Design
Marketing
Typography