The Funplex La Quinta and Hawthorn Dual Hotel - Visual Identity/Branding

Brand Guideline:
The Funplex has recently expanded its exciting offerings with the opening of a La Quinta and Hawthorn dual hotel right next to the park. With two distinct Wyndham brands, the hotel caters to a diverse range of guests, including those eager to experience The Funplex's thrilling rides and waterpark attractions. I was tasked with creating a comprehensive brand guideline that captures the playful and adventurous spirit of this unique location. Additionally, I carefully selected font colors, crafted engaging slogans, and designed a series of graphic works that reflect the dynamic spirit of both the hotel and The Funplex.

Stay & Play Hotel Visual Identity:
For the Laquinta and Hawthorn dual hotel, I developed a comprehensive and cohesive set of graphic works under the 'Stay & Play' brand guideline. This portfolio features a range of designs including the hotel introduction brochure, standing banner, coasters, bar menus, Pepsi truck back graphic, Google Ads, and more. Each piece was thoughtfully created to strengthen the hotel’s visual style, making sure everything looks consistent and makes a strong impression across all platforms.