The Funplex - "More" Marketing Campaign Design

Objective:
To create an engaging and comprehensive marketing campaign titled "More," aimed at promoting the wide range of activities available at the Funplex park and hotel. The campaign focused on offering guests extra thrills, fun, parties, travel experiences, and more, encouraging them to explore all the Funplex offers.
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Design Approach:
Theme: The "More" campaign emphasized abundance and variety, showcasing the extensive activities and experiences at the Funplex. The messaging invited guests to enjoy "more" in every aspect of their visit—whether it's rides, entertainment, dining, or relaxation.

Marketing Materials:
Posters: Designed and placed vibrant posters throughout the parks, each highlighting different "More" experiences to engage guests at every turn.

Billboards: Created eye-catching billboards to extend the "More" campaign beyond the Funplex, attracting potential visitors with compelling visuals and messaging.

Pepsi Back Truck: Developed a striking design for the Pepsi back truck, incorporating the "More" theme to promote the campaign as the truck traveled, reaching a wider audience.

Cafe Tray Liners: Crafted tray liners for cafes within the Funplex, featuring the "More" branding, ensuring guests encountered the campaign in all aspects of their visit, even during meals.

Results:
Enhanced Guest Engagement: The "More" campaign effectively engaged guests, encouraging them to participate in a wider range of activities during their visit.

Increased Visibility: The campaign's presence through billboards, posters, and the Pepsi truck design successfully increased brand visibility and attracted new visitors.

Consistent Branding: The "More" theme was used across all parts of the campaign, creating a unified experience that strengthened Funplex’s image as a place full of endless fun and excitement.

Conclusion: The "More" marketing campaign was a dynamic project that showcased the full spectrum of experiences at the Funplex. Through strategic design and placement of posters, billboards, and other promotional materials, the campaign effectively captured guest interest and enhanced the overall brand experience. This project highlighted my ability to create unified and impactful marketing strategies that resonate with diverse audiences.