The Funplex - End of Summer Season Pass Sale Campaign

Objective:
To drive sales and increase customer engagement for the 2024 Summer Season Pass, we launched the “End of Summer Season Pass Sale" for the Funplex. This innovative marketing campaign offered an unbeatable deal: Purchase a 2024 Summer Pass for $99 and receive complimentary access for the remainder of Summer 2023, as well as all of Summer 2024.

Target Audience:
Families: Parents seeking fun and budget-friendly activities for their children.
Young Adults: Teenagers and young adults looking for thrilling experiences with friends.
Local Residents: Community members interested in maximizing their downtime activities at an affordable price.

Key Messages:
“Buy your 2024 Summer Pass for $99 and get the rest of Summer 2023 and all of Summer 2024 for FREE." – Emphasized the incredible value of gaining access to two summers for the price of one.

Exclusive Offer Announcement:

Launched a promotional campaign across all marketing channels announcing the $99 offer.
Created eye-catching visuals and graphics to highlight the deal and its benefits.

Digital Advertising:

Utilized social media platforms, Google Ads, and email marketing to reach our target audience.
Ran targeted ads and promotional graphics of the deals on our website, showcasing the Funplex attractions and the exceptional value of the Season Pass.


On-Site Promotions:

Displayed ads on bowling TVs, napkin holders, and posters throughout the Funplex to inform visitors of the offer.