The Funplex - Spring Break Membership Sale Campaign

Objective:

For this Spring Break, the Funplex launched an exciting marketing campaign to promote our exclusive membership sale at our East Hanover and Mount Laurel locations. The primary goal was to drive new memberships by highlighting our flexible and budget-friendly payment plans.

Target Audience:
Families: Parents looking for cost-effective entertainment options for their children year-round.
Young Professionals: Individuals seeking fun and affordable downtime activities in their spare time.
Local Residents: Community members interested in regular access to exciting attractions and events.

Key Messages:
1. " Become an All-Year Member for just $20 a month, 12 months payments."  – Emphasized the cost-effective nature of the new membership plans at our East Hanover location.
2. " Become an All-Year Member for just $22 a month, 12 months payments."  – Emphasized the cost-effective nature of the new membership plans at our Mount Laurel location.

Exclusive Offer Announcement:

Rolled out flexible 12-month payment plans, making memberships more affordable. Highlighted special rates for each location: $20 per month at East Hanover, NJ, and $22 per month at Mount Laurel.

Digital Advertising:

We leveraged social media platforms, Google Ads, and email marketing to effectively reach our target audience. We ran targeted advertisements and promoted eye-catching graphics and pop-ups showcasing the deals on our website and included them in our email signatures.

On-Site Promotions:

Displayed ads on bowling TVs, napkin holders, signage, and posters throughout the Funplex to inform visitors of the offer.