The Funplex - Souvenir Cup Design and Promotional Materials

Objective:
To create a fun and engaging souvenir cup design for the Funplex, along with a series of marketing materials that promote the cup and related offers, ensuring a cohesive and attractive presentation for guests.

Design Approach: Souvenir Cup Design:
Theme: The souvenir cup was designed with a lively theme of stickers and emojis, creating a playful and youthful aesthetic.
Color Scheme: For the primary cup design, I used a vibrant purple background to make the stickers and emojis pop, adding to the cup's visual appeal.

Hotel Souvenir Cup: Developed a separate design for the hotel souvenir cup, maintaining the same sticker and emoji concept but switching the primary color to orange. This variation provided a distinct yet cohesive look for hotel guests.

Promotional Materials:
Posters: Created attention-grabbing posters that showcased the souvenir cup’s distinctive design, highlighting its availability and pricing at the Funplex.

Napkin Holder Graphics: Created graphics for napkin holders that incorporated the cup’s design elements, ensuring brand consistency across different touchpoints within the venue.
Counter Sticker: Developed a counter sticker that displayed the souvenir cup and its pricing, strategically placed to attract attention at the point of sale.

Additional Design Elements:
ICEE Pricing Poster: Designed a dedicated poster for ICEE pricing, aligning with the overall aesthetic of the promotional materials to ensure a seamless customer experience.
Website Banner: Created a banner for the Funplex website to promote the summer season pass bundle, which included a free souvenir cup with each purchase. The banner was designed to be visually appealing and aligned with the overall theme, driving online sales and engagement.

Results:
Increased Sales: The distinctive design and strategic placement of promotional materials led to increased sales of the souvenir cup and related products.
Enhanced Guest Experience: The cohesive branding across the souvenir cup and promotional materials contributed to a more enjoyable and memorable experience for guests.
Successful Cross-Promotion: The website banner effectively drove interest in the summer season pass bundle, leveraging the appeal of the free souvenir cup to boost overall sales.

Conclusion:
Designing the souvenir cup and promotional materials was a rewarding project that combined creativity with strategic marketing. The fun and cohesive designs enhanced the guest experience and boosted sales at the Funplex, showcasing my ability to create impactful, audience-focused designs.