Highway 90 Visual Identity

For this project, our team was tasked with creating a logo for a dispensary that integrated elements of a highway and fire. We conceptualized a design inspired by a road sign with a rusting look to evoke a sense of ruggedness and authenticity. To incorporate the fire element, I creatively designed the zero in the number ninety to resemble flames. This combination of a vintage road sign and fiery detail resulted in a unique and impactful logo that effectively communicates the dispensary’s dynamic and bold brand identity. In addition to the logo, I also developed a range of complementary materials, including their website, consumer education brochure, 420 event poster, and postcard. Each piece was crafted to align with the brand’s dynamic identity, ensuring a cohesive and engaging visual experience across all platforms. Click Here to view the website.